At ISE 2026 in Barcelona, AVIXA hosted a State of the Industry session featuring senior industry analyst Mike Trainer, who has more than 30 years of experience in the ProAV market. His presentation, “Experience Economy Revisited,” examined how the industry is responding to slower economic growth, rising costs, AI adoption, and changing customer expectations.
AVIXA economist Peter Hansen offers a sharp economic analysis: Macroscopically, the Pro AV industry is closely related to the economic environment because its demand comes from various industries and sectors, such as education, healthcare, transportation, entertainment, etc.
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